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Online Shopping Figures For the UK
The market for online retailers has been growing continuously since its humble beginnings. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Many shoppers use Online Shopping Figures Uk shopping to research brands prior to purchasing and 45% of them prefer to "buy online, pick up in store". This is a fascinating shift in consumer behavior that bricks and mortar stores should be aware of.
1. Online retail sales in the UK
It's no secret that sales of online retail in the UK have grown significantly in the last few years. In fact, according to 2023's statistics the B2C e-commerce market is expected to grow to nearly $120 billion by the end of next year. This growth is due to changing consumer shopping habits and the use examples of online shopping digital transformation technologies by retailers. Brick and mortar shops are losing popularity as consumers increasingly shop online.
With this in mind, it's important for both omni channel and pureplay retailers to understand what drives customers to purchase online. We've collected retail sales figures and stats that are both eye-opening and revealing to help you.
Fashion is the most favored retail sector in the UK, accounting for 28 percent of all e-commerce sales. This is likely due to a wider selection of items that are available and the convenience of being able to try on clothes without leaving the comfort of your home. Electronics is second, with 16% of e-commerce sales. This is probably due to the constant demand for new technology, as well as the desire to stay current with the latest technology. Hobbies and leisure products are also popular items to purchase online, with 15% of all online sales.
When asked what drives customers to shop online 57% of UK consumers cited convenience as the primary driver. Then, 48% mentioned price comparison and 37% stated that they were seeking discounts or special deals. These results indicate that UK consumers are less influenced by price than their European counterparts, and are more focused on convenience and a wide range.
2. Online shopping in the UK
Shopping online is becoming part of the daily routine for many UK customers. About half of UK people aged 65 and older have made an online purchase in the last year. Shoppers can select from a range of payment options, and choose the time and method they'd like their products delivered.
Price, convenience and accessibility are among the top reasons why customers shop online. In fact 57% of shoppers who shop online say that convenience is the primary driver behind their shopping habits. Then, 48% cited lower prices as an additional benefit, while 37% mentioned a wider range of choices as well.
UK consumers are also becoming more eco conscious in their online shopping habits. 79% of UK customers recycle boxes and other packaging material from their online purchases. They may decide to take action if their purchases are not packaged in an environmentally friendly manner.
In addition to lessening their environmental impact, a few customers are also seeking to make their online shopping experiences more personal. For instance 35% of UK customers have purchased clothes or footwear from a retailer with their size information stored on the file. This lets them avoid the return process and get what they want faster.
Incredibly, UK shoppers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be because UK customers are more used to the slower delivery time and are aware of how long it takes to receive an item in the mail.
3. Online shopping in the UK in accordance with age group
Shopping online is extremely popular in the UK. Accessories and clothing are the most popular purchases followed by groceries and entertainment such as music and movies. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. Comparisons of products and prices are also possible when purchasing these items.
It is crucial to understand that online shoppers are diverse. This is why it is crucial for e-commerce businesses to know what their target audience is looking for when purchasing products. In addition to this, it is also important to be aware of the amount of time each age group is spending shopping online. For example, the younger generation is far more likely to shop on mobile devices than any other age group. This is because this age group is constrained in time and will utilize multiple devices to accomplish online tasks.
Older generations tend to be more sceptical about their buying habits and less influenced by online advertising. They also prefer to go to high-street stores to experience products before making a decision. However, this doesn't mean they won't buy online because the convenience and stress-free nature of online shopping sites clothes cheap shopping is very appealing to them.
A second interesting factor to take into consideration when shopping online is the fact that older generations are more likely than younger generations to expect and request free shipping on all of their purchases. They are also more likely to drop carts if shipping costs seem excessive. In addition, 61% of those over 55 say they will add more items to their carts in order to reach the free delivery threshold.
4. Online shopping in the UK by gender
Men and women in the UK are equally likely to shop for goods online. However women are more likely to make big purchases, such as electrical appliances or furniture, than men. Both groups are more likely to buy fashion, home and garden products consumer electronics, as well as health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by how the retailer has responded to the COVID-19 pandemic, with 69% searching for brands that support and work closely with their local communities.
The most sought-after online purchasing items in the UK are footwear and clothing. In fact, a whopping 62 percent of female British online shoppers bought these items in the year 2020. However online sales aren't limited to the clothing sector, with a variety of other products on sale, such as kitchenware, jewellery, and sports equipment.
Shopping online has become increasingly popular to find best bargains. In fact, some analysts have predicted that ecommerce sales will account for almost one-third of all retail sales in 2024.
Some retailers are struggling with the growth of online shopping, whereas others are prospering. Online sales are booming in fashion, health and wellness, home and garden, and consumer electronic.
In the future the online shopping market for these products is expected to increase. With the number of people having access to the internet growing It is expected that more customers will opt for online shopping in the near future. With the growing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is one of the top European online marketplaces. The customers are influenced by convenience, price and a wide range of products when they shop online. These factors make it a great location for retailers looking to improve their web presence and provide seamless shopping.
During the COVID-19 epidemic, online sales grew significantly as people opted for secure and convenient alternatives to in-store purchases. This trend has continued even after the outbreak as consumers continue to embrace shopping online as an alternative.
Online shopping is a major component of UK retail, and certain estimates suggest that it could make up three-quarters of retail sales by 2024. This growth is driven by the increasing popularity of ecommerce among consumers and advancements in technology.
57 percent of UK online shoppers say that convenience is the primary reason why they shop online. The 48 percent who claim it's easier to find deals and special deals, and the 37% who say that there's a greater selection of products online are closely behind. In Europe more than half of consumers cite lower prices as a key factor in their decision to buy online.
Online shoppers are also willing to try new brands and products. Nearly a quarter of online shoppers have purchased products that they've never purchased on the high-street previously, and a majority are willing to try new products when shopping on an online marketplace like Amazon. Buy now pay later checkouts are a popular choice for UK shoppers, with 29% of online shoppers using a buy now, pay later option in the last year.
A robust return policy on the internet for the UK is also a key aspect of e-commerce. The majority of online buyers (59%) will check a retailer's returns policy before buying, and nearly half will expect a retailer to be responsible for the return and payment shipping.
The market for online retailers has been growing continuously since its humble beginnings. This is particularly evident in the UK where e-commerce accounts for 20% of all retail sales.
Many shoppers use Online Shopping Figures Uk shopping to research brands prior to purchasing and 45% of them prefer to "buy online, pick up in store". This is a fascinating shift in consumer behavior that bricks and mortar stores should be aware of.
1. Online retail sales in the UK
It's no secret that sales of online retail in the UK have grown significantly in the last few years. In fact, according to 2023's statistics the B2C e-commerce market is expected to grow to nearly $120 billion by the end of next year. This growth is due to changing consumer shopping habits and the use examples of online shopping digital transformation technologies by retailers. Brick and mortar shops are losing popularity as consumers increasingly shop online.
With this in mind, it's important for both omni channel and pureplay retailers to understand what drives customers to purchase online. We've collected retail sales figures and stats that are both eye-opening and revealing to help you.
Fashion is the most favored retail sector in the UK, accounting for 28 percent of all e-commerce sales. This is likely due to a wider selection of items that are available and the convenience of being able to try on clothes without leaving the comfort of your home. Electronics is second, with 16% of e-commerce sales. This is probably due to the constant demand for new technology, as well as the desire to stay current with the latest technology. Hobbies and leisure products are also popular items to purchase online, with 15% of all online sales.
When asked what drives customers to shop online 57% of UK consumers cited convenience as the primary driver. Then, 48% mentioned price comparison and 37% stated that they were seeking discounts or special deals. These results indicate that UK consumers are less influenced by price than their European counterparts, and are more focused on convenience and a wide range.
2. Online shopping in the UK
Shopping online is becoming part of the daily routine for many UK customers. About half of UK people aged 65 and older have made an online purchase in the last year. Shoppers can select from a range of payment options, and choose the time and method they'd like their products delivered.
Price, convenience and accessibility are among the top reasons why customers shop online. In fact 57% of shoppers who shop online say that convenience is the primary driver behind their shopping habits. Then, 48% cited lower prices as an additional benefit, while 37% mentioned a wider range of choices as well.
UK consumers are also becoming more eco conscious in their online shopping habits. 79% of UK customers recycle boxes and other packaging material from their online purchases. They may decide to take action if their purchases are not packaged in an environmentally friendly manner.
In addition to lessening their environmental impact, a few customers are also seeking to make their online shopping experiences more personal. For instance 35% of UK customers have purchased clothes or footwear from a retailer with their size information stored on the file. This lets them avoid the return process and get what they want faster.
Incredibly, UK shoppers are reported to be more likely to wait for their online orders than they were during the pandemic. This could be because UK customers are more used to the slower delivery time and are aware of how long it takes to receive an item in the mail.
3. Online shopping in the UK in accordance with age group
Shopping online is extremely popular in the UK. Accessories and clothing are the most popular purchases followed by groceries and entertainment such as music and movies. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. This is because people find these sales convenient. Comparisons of products and prices are also possible when purchasing these items.
It is crucial to understand that online shoppers are diverse. This is why it is crucial for e-commerce businesses to know what their target audience is looking for when purchasing products. In addition to this, it is also important to be aware of the amount of time each age group is spending shopping online. For example, the younger generation is far more likely to shop on mobile devices than any other age group. This is because this age group is constrained in time and will utilize multiple devices to accomplish online tasks.
Older generations tend to be more sceptical about their buying habits and less influenced by online advertising. They also prefer to go to high-street stores to experience products before making a decision. However, this doesn't mean they won't buy online because the convenience and stress-free nature of online shopping sites clothes cheap shopping is very appealing to them.
A second interesting factor to take into consideration when shopping online is the fact that older generations are more likely than younger generations to expect and request free shipping on all of their purchases. They are also more likely to drop carts if shipping costs seem excessive. In addition, 61% of those over 55 say they will add more items to their carts in order to reach the free delivery threshold.
4. Online shopping in the UK by gender
Men and women in the UK are equally likely to shop for goods online. However women are more likely to make big purchases, such as electrical appliances or furniture, than men. Both groups are more likely to buy fashion, home and garden products consumer electronics, as well as health and beauty products.
In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have shown that 70% of consumers are influenced by how the retailer has responded to the COVID-19 pandemic, with 69% searching for brands that support and work closely with their local communities.
The most sought-after online purchasing items in the UK are footwear and clothing. In fact, a whopping 62 percent of female British online shoppers bought these items in the year 2020. However online sales aren't limited to the clothing sector, with a variety of other products on sale, such as kitchenware, jewellery, and sports equipment.
Shopping online has become increasingly popular to find best bargains. In fact, some analysts have predicted that ecommerce sales will account for almost one-third of all retail sales in 2024.
Some retailers are struggling with the growth of online shopping, whereas others are prospering. Online sales are booming in fashion, health and wellness, home and garden, and consumer electronic.
In the future the online shopping market for these products is expected to increase. With the number of people having access to the internet growing It is expected that more customers will opt for online shopping in the near future. With the growing popularity of this method of shopping, it's essential for retailers to make sure their websites are optimized for mobile devices and provide a secure and easy checkout process.
5. Online shopping in the UK by region
The UK is one of the top European online marketplaces. The customers are influenced by convenience, price and a wide range of products when they shop online. These factors make it a great location for retailers looking to improve their web presence and provide seamless shopping.
During the COVID-19 epidemic, online sales grew significantly as people opted for secure and convenient alternatives to in-store purchases. This trend has continued even after the outbreak as consumers continue to embrace shopping online as an alternative.
Online shopping is a major component of UK retail, and certain estimates suggest that it could make up three-quarters of retail sales by 2024. This growth is driven by the increasing popularity of ecommerce among consumers and advancements in technology.
57 percent of UK online shoppers say that convenience is the primary reason why they shop online. The 48 percent who claim it's easier to find deals and special deals, and the 37% who say that there's a greater selection of products online are closely behind. In Europe more than half of consumers cite lower prices as a key factor in their decision to buy online.
Online shoppers are also willing to try new brands and products. Nearly a quarter of online shoppers have purchased products that they've never purchased on the high-street previously, and a majority are willing to try new products when shopping on an online marketplace like Amazon. Buy now pay later checkouts are a popular choice for UK shoppers, with 29% of online shoppers using a buy now, pay later option in the last year.
A robust return policy on the internet for the UK is also a key aspect of e-commerce. The majority of online buyers (59%) will check a retailer's returns policy before buying, and nearly half will expect a retailer to be responsible for the return and payment shipping.